At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
He/she should be recognized having an expertise in Quantitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience in research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
Responsibilities
As a Manager within the Consumer Insights team, your responsibilities and key expectations will include
Insights Delivery
- Review and finalized draft designs (i.e. questionnaires, analytic plans, reports, presentations) prepared by junior team members.
- Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
- Support the Associate Director / Director in driving issue-based analyses, build effective analytical presentations and consultative storytelling to clients and presenting to the clients including C-suite management in a clear and compelling manner.
Client Management
- Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency, mastery and consultative influential skill.
- Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
- Lead and promote strategic conversations and meetings with clients, which result in traceable CI business opportunities
- Further foster strategic clients’ relationship with the aim to provide impactful solutions to clients’ business issues.
- Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.
