As a Marketing Intern, you will play a pivotal role in creating and implementing marketing strategies across various digital platforms to enhance brand awareness, engage with the audience, and drive business growth. You will be responsible for managing social media accounts, content creation, and analyzing campaign performance.
* Social Media Management:
- Develop and maintain a comprehensive social media strategy for the company.
- Manage and curate content across platforms such as Facebook, Instagram, LinkedIn, and others.
- Monitor social media trends, engage with followers, and respond to comments and inquiries.
* Content Creation:
- Create engaging and relevant content, including posts, images, videos, and infographics, to attract and retain a target audience.
- Schedule and publish content on social media platforms, ensuring consistency and brand voice.
* Campaign Development:
- Plan and execute marketing campaigns that align with business objectives.
- Utilize advertising platforms (e.g., Facebook Ads, Google Ads) to optimize ad campaigns.
- Collaborate with internal teams to ensure campaign success.
* Analytics and Reporting:
- Monitor and analyze social media and website metrics to evaluate the performance of marketing efforts.
- Provide regular reports and insights on key performance indicators (KPIs) to make data-driven decisions.
* Brand Collaboration:
- Build and nurture an online community around the brand by fostering engagement and interactions.
- Manage influencer relationships and partnerships, if applicable.
* SEO and Website Management:
- Optimize website content for search engines to increase organic traffic.
- Ensure the website is up-to-date with the latest information and user-friendly.
Qualifications:
* Proficiency in social media platforms and social media management tools.
* Strong writing and content creation skills.
* Analytical mindset with the ability to interpret data and generate insights.
* Knowledge of SEO and website management.
* Creative thinking and the ability to stay updated with industry trends.
* Preferably has knowledge on XHS
