Responsibilities
- Support and execute brands of F J Benjamin’s CRM initiatives and loyalty programs.
- Lead end-to-end marketing campaign execution of CRM efforts via new and existing channels to create, such as building automated CRM communication flows for e-commerce websites and launching promotional marketing emails and SMS.
- Create targeted content for all brands’ CRM platforms and channels.
- Collaborate with internal departments (Marketing, E-commerce, IT and Operations) and third-party agencies (CRM vendor and platform) to ensure that the software systems are operational and customer data is accurate and updated.
- Communicate with Brand Principal and other Group support functions in developing, strategizing and implementing CRM plans and activities, and to improve the overall customer experience with the brand and dealership to increase brand loyalty and advocacy.
- Generate and analyse CRM campaign results on a regular basis, draw insights on customers’ behaviours and trends and propose data-driven recommendations.
- Analyse CRM campaign results and impact of current CRM action plans, draw insights on customers’ behaviours and trends, benchmark against competitors and propose data-driven recommendations.
- Perform any ad-hoc duties or responsibilities assigned.
Requirement
- At least a diploma or degree in Business Management / Business IT or related field.
- Open to fresh graduates.
- Preferably min. 2 years’ experience in fashion or retail industry and/or e-commerce industry.
- Prior experience in managing CRM programs/platforms will be an added advantage.
- Possess strong analytical skills, experience in data mining is advantageous.
- Creative, possess good communication and interpersonal skills, able to work well in teams and individually.
- Strong computer skills in managing software platforms including Microsoft.
- Pro-active approach to tasks and ability to manage several projects simultaneously.
