Company Overview:
Lianfeng International Pte. Ltd. is a leading commodity trading company specializing in the dynamic and competitive market of iron ore. With a global presence and a commitment to excellence, we are seeking a dynamic and results-driven Sales and Marketing Director to lead our sales and marketing initiatives, drive business growth, and enhance our market position.
Job Summary:
As the Sales and Marketing Director, you will be responsible for developing and implementing comprehensive sales and marketing strategies to promote our iron ore trading business. You will play a pivotal role in establishing and maintaining strong relationships with clients, optimizing market opportunities, and ensuring the overall success of our sales and marketing efforts.
Key Responsibilities:
Strategic Planning:
· Develop and execute strategic sales and marketing plans to achieve company objectives.
· Analyse market trends, competitor activities, and customer needs to identify new business opportunities.
Client Relationship Management:
· Cultivate and maintain strong relationships with key clients, partners, and stakeholders.
· Collaborate with the sales team to address client needs and ensure customer satisfaction.
Market Research and Analysis:
· Conduct thorough market research to stay informed about industry trends, pricing, and emerging opportunities.
· Utilize market insights to make informed decisions and adjust strategies accordingly.
Sales Team Leadership:
· Lead and mentor the sales team, providing guidance and support to achieve individual and collective targets.
· Develop and implement training programs to enhance the skills and capabilities of the sales team.
Brand Development:
· Develop and enhance the company's brand image through effective marketing campaigns and initiatives.
· Ensure consistency in messaging and branding across all communication channels.
Budget Management:
· Develop and manage the sales and marketing budget effectively, ensuring a strong return on investment.
· Monitor expenses and report on budget performance regularly.
Qualifications:
· Bachelor's degree in Business, Marketing, or a related field.
· Proven track record of success in sales and marketing leadership roles, preferably in the commodity trading industry.
· Strong understanding of iron ore markets, trading dynamics, and supply chain processes.
· Excellent leadership, communication, and interpersonal skills.
· Ability to think strategically, make data-driven decisions, and drive results.
