Our Company
We, at RegASK are a high growth global RegTech company leveraging technology and global network of experts to revolutionize regulatory intelligence, serving the LifeSciences (MedTech, CROs, Pharma) and FMCG industries (Food, Personal Care). The RegASK team is highly diverse, with more than 10 nationalities across 3 continents, entrepreneurial and very agile, We just completed our Series A funding round in December 2022 and are currently recruiting highly motivated individuals to expand its team and support its ambitious growth plans.
Part of Sprim Global Investments portfolio, a group of 500+ people in 19 offices across 6 continents, implementing new ideas to deliver better health, RegASK is a rewarding place to work.
If you are a doer who enjoys working across industries and continents, autonomous in your working style, and eager to problem solve, we would love to hear from you.
Title: Lead Marketing
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy and plan focused on demand generation for our SaaS B2B product.
- Define and orchestrate all strategic marketing plans, content, thought leadership and digital marketing initiatives for the RegAsk brand, products and services across all channels (email, social, SEO, paid advertising, PR, conferences) in line with strategic objectives
- Work closely with clients, managers, creatives, content providers, and distribution partners to create effective initiatives to grow and convert the audience for our products and services
- Collaborate with business team to identify and segment target audiences and develop impactful digital campaigns for new and existing products
- Track and analyse key performance metrics, competitors, campaign results, and consumer trends; translate findings into actionable insights around strategy, content and cadence in order to optimize marketing initiatives.
- Manage and grow prospect database
- Work collaboratively with the commercial team to develop impactful joint initiatives and materials to enable their sales efforts.
- Build a highly efficient team of marketing professionals
- Create a solid network of external executional partners enabling the company to scale its marketing efforts.
Requirements;
- Native English speaker with 8+ years of experience in both strategic and digital marketing, with a focus on inbound marketing and demand generation for tech-enabled B2B products.
- Proven track record in senior marketing role encompassing planning, full funnel campaign creation, tracking and refinement with demonstrable results in building business.
- Excellent leadership, communication, and decision-making skills
- Successful experience in leveraging digital marketing channels (email, content marketing, social media marketing, PPC advertising, and SEO) to drive brand engagement and conversion.
- Excellent analytical skills, with the ability to interrogate data and make data-driven decisions
- Self starter with high level of autonomy, comfortable working in a fast paced entrepreneurial environment across multiple time zones
- Ability to work efficiently and respectfully with multi-cultural global team across functions and departments.
- Bachelor's and/or Masters degree from a recognized University in marketing, business administration, or a related field
Why Join RegASK?
- Opportunity to work with a market leader in the B2B industry, with a focus on innovation and excellence.
- Collaborative and supportive work environment that values employee growth and development.
- Benefits package.
- Room for professional growth and advancement within the company.
- Access to resources to enhance your skills.
How to Apply:
If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Head of Marketing, please submit your resume, portfolio, and a cover letter explaining why you are the ideal candidate for the role.
A portfolio of published articles is required for review, during the recruitment process.
We appreciate all applications, but only selected candidates will be contacted for an interview.
Thank you for considering joining the RegASK team. We look forward to reviewing your application!
