Main Responsibilities
Plan, design, implement and monitor social media marketing campaigns.
Create, curate and manage social media content, including text, audio, visual and multimedia formats.
Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
Track social media campaigns’ key performance metrics to maximize results and report progress to management.
Knowledge, Skills and Experience Needed for the Job
Minimum Bachelor’s degree or equivalent
Three or more years of relevant work experience in social media marketing or related role
Proven knowledge and experience in the fundamentals of classical marketing
In-depth knowledge and application of content marketing theory
Excellent communication skills in both Mandarin and English
Demonstrated understanding of social media platforms (mainly for Chinese platforms such as WeChat, Red, DouYin/TikTok), their unique audiences and how to use them to maximize branding and marketing efforts
Exceptional time management skills and interpersonal relations
In-depth knowledge of analytics software, content management systems and SEO tools
