Overview
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You and other Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
- Demonstrate positive relationship building skills in initial engagements with multi-functional teams
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit
- Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
- Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
- Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
- Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs
- Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives
- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers
- Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
- Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
- Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
- Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
Qualifications
- Bachelor’s or Master’s, preferably with some business focus
- This is a junior level management role with 3-5 years of brand management, consulting or consumer journey design experience or similar required
- Excellent forward-thinking, strategic and courageous leadership skills
- Strengths with strategic and analytical thinking
- An ability to drive innovation and brand growth
- Strong ability to communicate and team capabilities
