Job Responsibilities:
• Participate in user research activities to understand users' goals, behaviour and needs.
• Define context scenarios and tell stories about ideal user experiences the team wants to achieve.
• Write from the user's perspective, in plain English.
• Make complex language and processes easy to understand.
• Produce a consistent tone of voice guidelines for a product.
• Design content to meet user needs.
• Design appropriate usability tests for content.
• Uncover users' mental models for organising information.
• Design information architecture based on analytics, user needs and stakeholders’ priorities.
• Use methods such as card sorting, and tree testing to validate and iterate information architecture.
• Audit, track and map content to IA.
• Identify content gaps.
• Map the flow between users and the product.
• Use appropriate design patterns for organising content e.g. faceted navigation, tagging, hub and spoke.
• Define SEO and SEM strategies.
What we are looking for
• Ability to facilitate discussions and workshops with different stakeholders.
• Have UX writing, content design and content strategy experience on digital products or digital platforms.
• Possess a good portfolio that demonstrates creativity and craft in writing for digital products or media.
• Have strong conceptual skills with knowledge of how copy relates to design and user experience.
• Experience working closely with a UX team of Interaction/UX designers, Visual designers and UX researchers to deliver
the best user experience.
• Experience working in a cross-functional and agile development team would be a bonus
