- Manage and implement full spectrum of marketing and communications.
- Manage professional website content architecture and identify approaches / strategies to improve the website.
- Implement Search Engine Optimization (SEO) / Google Adwords / backlink marketing campaign.
- Formulate marketing plans and strategies to increase brand awareness and market share.
- Conduct market research on competitors’ marketing campaign, brand positioning and awareness.
- Conceptualise copywriting & production of presentation materials, online content, marketing collaterals – brochure, EDM, presentation slides, fact sheets, etc.
- Conceptualise development and execute advertising ideas, design and layout to support all types of marketing activities such as advertising, print and digital media (print, direct mailers, newsletters etc.).
- Conceptualise and set up lead generation platform via different marketing channels.
- Initiate digital marketing programs for the business focusing on product branding.
- Assess the effectiveness of marketing channels and activities.
EA 16C7962
