Summary of Role
Responsible for developing and maintaining marketing strategies to meet organizational objectives for the Provider business. Evaluates customer research, market conditions and competitor data. Co-ordinates with regional marketing and local commercial teams, marketing and promotional plans, prepares resources to achieve revenue, profitability and market share objectives.
Key Accountabilities
- Collect and analyse market needs from various sources. Conduct market research
- Plan and execute marketing activities including training, educational seminars, conferences, in service programs for healthcare professionals (HCPs) for the purpose of total engagement with the renal community and establishing the provider business brand
- Develop and drive patient awareness, acquisition and retention initiatives, working closely with HCPs
- Collaborating on the concept, development and implementation of marketing plans and strategies, service concepts and promotional programmes via different marketing channels
- Familiarity with social media management to drive content development and key performance metrics with agency
- Drive development and maintenance of marketing materials ie. flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters
- Understanding and maintaining the corporate brand in all marketing initiatives and campaigns
- Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI
- Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors
- Representing the marketing team at promotional events
- Work closely with global Corporate Communications to develop messaging, press releases, contributed articles, event strategy and media relations strategy for provider business
- Supporting Senior Marketing Manager and the ground team
Qualifications and Experience
- Degree/diploma in Management, Marketing, Business or related fields
- Minimum two (2) years’ experience in the Healthcare and related industry
- A proven record of success in a strategic marketing role
- Good exposure to the public and/or private Healthcare and hospital sectors
- Maintain knowledge and information of competitors in the marketplace
Competencies and Values
- Good working knowledge of all core marketing areas, including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
- Excellent time management and prioritisation capabilities, coupled with the ability to simultaneously control various projects.
- The ability to process and prioritise tasks in an organised and proactive manner.
- Project and campaign management experience.
- The ability to work well with cross-departmental team members, enabling collaboration and advice sharing.
- Strong researching capabilities and presentation skills.
- The ability to use software packages including Office 365, Dynamics 365, Excel, Word, PowerPoint, Google Business Tools, etc.
- Basic know-how of Adobe Suites ie. Adobe illustrator, InDesign, photoshop, premiere pro will be advantage.
