Spa Esprit Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful portfolio of concepts and brands, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time. While each has a diverse language of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to the most awesome homegrown experiences for all who walk through the doors.
The Role
The marketing manager will support marketing initiatives in line with several of our
brand’s positioning, culture and philosophy. In this role, you will lead a team to help
to raise awareness of the brand, drive sales, customer acquisition and retention
through marketing initiatives and strategies that are deployed.
Roles and responsibilities:
- Develop and oversee end-to-end branding and marketing strategies and its implementation towards launches, campaigns and promotions.
- Manage, track and analyze performance of marketing efforts from both earned and paid media.
- Able to set KPIs, track and document performance, create reports and use learning and data to make evidence-based decisions.
- Plan and develop brand or promotions communication channels, strategy and oversee media buys.
- Oversee various in store, digital and OOH touch points.
- Oversee implementation of marketing calendar including execution andcontent.
- Ensure brand efforts and communications are in-line with brand identity andethos.
- Seek collaboration and partnership opportunities.
- Liaise with outsourced agencies to deliver results and solutions.
- Ensure tracking of timelines and projects, together with budgets and results.
- Ensure that business as usual marketing efforts are on-going and impactful.
- Support with media buying strategies and oversee implementation andperformance actively.
- Support in liaising with international partners (distributors / franchisees withsupport of International Ops team).
- Support retail teams on visual merchandising, promotional strategies andmarketing tools (provision of GWPs, brochure, promos, training notes)
- Work cross-functionally with various departments between the e-commerce,CRM and operations team
- Lead, manage and nurture a team of individuals across executives andcreatives to deliver performance.
Job Requirements:
- At least 8 years of experience in marketing and relevant industries.
- Proficient in MS Word, Excel and Powerpoint.
- Good command of English.
- Proactive, resourceful and creative.
- Display good leadership skills such as communication and interpersonal.
- Able to managed internal and external stakeholders well.
- Able to identify keen insights through data analysis and trends.
- Excellent organizational and time management skills.
- Able to work independently and as part of a team.
