Key Responsibilities
· Design and execute effective digital marketing campaigns across multiple channels, with a focus on Meta advertising platforms, to achieve business objectives.
· Implement and manage Web2App (W2A) strategies and APK landing page solutions to optimize mobile app promotions.
· Integrate and manage tracking technologies such as AppsFlyer, Adjust, and Meta Pixel to accurately measure and analyze campaign performance.
· Collaborate with cross-functional teams to ensure seamless integration of digital marketing activities with broader marketing and business strategies.
· Continuously analyze campaign data to identify trends, insights, and optimization opportunities to improve ROI.
· Stay abreast of the latest digital marketing tools, trends, and best practices to drive innovation and efficiency within the team.
· Develop and maintain technical documentation related to digital marketing processes and integrations.
Requirements
· Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
· Proven experience in digital marketing, with a strong understanding of digital marketing processes and strategies.
· Extensive experience with Meta advertising platforms, Web2App (W2A) strategies, and APK landing page solutions.
· Proficiency in tracking and analytics tools such as AppsFlyer, Adjust, and Meta Pixel integration, with a strong ability to interpret and leverage data for campaign optimization.
· Excellent analytical, problem-solving, and project management skills.
· Strong communication and collaboration skills, with the ability to work effectively across different teams and stakeholders.
· Ability to stay organized and manage multiple projects in a fast-paced environment.
· A passion for technology and innovation in the digital marketing space.
What We Offer
· A dynamic and challenging work environment where you can grow and make a significant impact.
· Competitive salary and benefits package.
· Opportunities for professional development and career advancement.
· A collaborative and supportive team culture.
Application Process
Interested candidates should submit a resume and a cover letter outlining their qualifications and experience related to the responsibilities and requirements listed above. Applications will be reviewed on a rolling basis until the position is filled.
