- Define, design, and implement a creative VM strategy aligned with brand essence
- Assist in planning and implementation of creative marketing collaterals, promotion/event materials, store displays, point-of-sale and signage.
- Collaborate with Retail and Brand teams to plan and develop unique window and merchandise displays, image concept at point-of-sale, signage, impressive promotion/event material and shop/store image development
- Optimize in-store image and visibility of company’s full range of products, through effective categorisation and management of merchandising concepts
- Good knowledge in production processes, utilize production expertise to identify the right suppliers/vendors to create, install custom-made display as and when there is an activity/event i.e. exhibition, sales promotion counter, shelves, floor display & etc
- Formulate an SOP to ensure proper execution and optimum utilization of display materials/merchandise at POS in alignment with the Brand’s strategy
- Work closely with retail team to ensure good housekeeping of used and unused display materials (obsolete display must be destroyed) and optimise usage of the materials.
- Manage supplier relationships and source necessary props for in-store displays and activations
- Communicate and inform the retail team/malls about upcoming activities, campaigns and collaborations
- Oversee the planning and execution of exhibitions and events from pre-planning to the actual setup
- Develop creative graphic elements to complement VM Display
- Adapt and provide graphic support to marketing collaterals
- Undertake special projects or assignments that are assigned from time to time by the company
Job Requirement:
- Diploma/Degree in Marketing, Graphic Design, Visual Merchandising or its equivalent
- Experience in field visual merchandising, including window displays, signs, interior displays, and space utilisation will be an advantage
- Minimum 3 years in similar capacity or related experience
- Creative with a hands-on attitude and ability to conceptualize.
- Proactive and self-initiative with the ability to multi-task and work in a fast-paced environment.
- Well-aware of sourcing materials, and managing vendors and budgets.
- Meticulous and possess good business acumen
- Strong leadership quality and good project management
- Possess good communication presentation skills in spoken and written English and Chinese.
- Good team player and able to work independently with minimum supervision
- Competent in VM planning software and Proficiency in Adobe Illustrator and Photoshop
