At ESET, our Product Marketing Manager serves as an expert in developing go-to-market strategy and orchestrating product launches for ESET business (SMBs, Enterprise, Government) and consumer solutions/services. This role involves comprehensive research to craft compelling value propositions, identify market segments, and analyse competitors to ensure ESET is the preferred cybersecurity solutions provider.
With a keen ability to translate technical jargon into impactful marketing messages, you enable the sales and marketing teams to effectively engage ESET's customers and prospects. Furthermore, you deliver essential product marketing content, sales enablement materials, and provide guidance to optimize marketing and sales efforts.
Responsibilities
· Serve as the product owner for all B2B and B2C product launches, responsible for setting, communicating, and implementing GTM strategy and product marketing strategy.
· Develop effective product value proposition and messages to B2B and B2C users including identifying market and client segmentation, buyer’s personas and needs/pain points.
· Conduct research on ESET business, competitor offerings and competitive landscape to differentiate ESET solutions to ensure ESET is the preferred cybersecurity solutions provider.
· Research, write and produce product marketing collaterals to support sales efforts, including pitch decks/presentations, sales scripts, product brochures, whitepapers, email content, website content, videos, battlecards and other sales enablement materials.
· Proactively identify issues, areas of enhancements on product messaging to value-add marketing efforts.
· Plan and conduct product positioning and product marketing training for relevant stakeholders.
· Support the marketing team at large when in developing marketing messaging for marketing assets, such as EDM, website content, articles, webinar content/presentations etc.
· Develop product/strategic decks for product planning and major presentations /event.
