Responsibilities:
- Develop and execute marketing strategies based on Web3 technology to promote bank credit cards and collaboration models related to cryptocurrencies.
- Responsible for marketing and promotional activities for bank credit card products, including but not limited to online advertising, social media, event planning, etc.
- Research and understand market trends and competitors, propose innovative marketing strategies to increase brand exposure and market share.
- Collaborate closely with business development, product, and technical teams to integrate marketing activities with product features, meeting user and market demands.
- Monitor and analyze market data and user feedback, adjust and optimize marketing strategies in a timely manner to enhance marketing effectiveness and user satisfaction.
Requirements:
- Marketing/Businessexperience in financial institutions and cryptocurrency/Web3 companies, over 3 years.
- Strong teamwork and communication skills, able to collaborate effectively with multiple departments to implement marketing activities.
- Experience in cryptocurrency credit cards/debit cards, stablecoins, payment business, or fiat business preferred.
- Proficient in Chinese in order to alias with Chinese speaking clients.
