Role: Paid Search Executive (Vietnamese Speaker)
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Performance Marketing Executive/ Senior Executive to join us.
In this role, you will have the opportunity to grow various aspects of Paid Search and Social across a range of agency clients, providing insight, strategy and high-quality deliverables in tandem with the wider agency team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role:
Search Manager
3 best things about the job:
- Working with an extremely diverse, international group of individuals both at GroupM and with the agencies.
- You will be working on a global beauty client that is a leader of the sector and gain exposure to best practices across digital media & analytics
- Opportunity to expand the learning on Biddable Media, on digital planning and strategy.
Measures of success –
In three months:
- Understand client’s business goals and marketing objectives & understand the role Paid Search plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
In six months:
- Continually building test and learn frameworks across Search campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Build relationships with Search reps across key biddable platforms
- Contributing to campaign performance to drive continued efficiencies across all campaigns
In 12 months:
- Contribution to evolving best practices through A/B testing
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
Responsibilities of the role:
- Set-up, monitor, manage and optimise Paid Search activity
- Regular tracking of platform run rates with ongoing commentary and actionable insights
- Provide on-time reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
- Ongoing Paid Search strategy development and implementation with the search manager and lead
- Writing search ad copies to drive improved click through rates and relevancy for the searched keywords
What you will need:
- Business level English and Vietnamese Language skills – Ability to read & write in the language
- 1-2 years of experience in Search marketing on platforms like Google Ads, Apple Ads, Bing Ads is preferred
- Proficient in Microsoft Excel and PowerPoint for clear reporting capability
- Google Ads Fundamentals Certifications is preferred
- Strong analytical mindset with attention to detail around data, insights and actions
- Able to speak confidently and maintains good working relationship with internal and external stakeholders
More about GroupM Nexus
GroupM makes advertising work better for people. GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce. As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
