- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.
