Digital Marketing

ParallelChain Lab is seeking an experienced Digital Marketing professional with a blend of creativity and analytical prowess, a passion for technology, and a proven track record in digital marketing in tech industries.

This is a full-time position based in Singapore.

Main Duties:

• Develop and implement comprehensive digital marketing strategies to increase our brand awareness and market share.
• Spearhead initiatives to enhance website performance, including but not limited to SEO, UX, visitor engagement, and data capture.
• Be responsible for the targets and KPIs, qualitative & quantitative, short & long-term.
• Implement effective data capture strategies and mechanisms, leveraging in-depth analytics to generate and expand valuable contact lists.
• Manage and grow our presence on external platforms, such as LinkedIn and X.
• Provide strategic input in our content curation efforts to ensure it is compelling, engagement-driving, and resonates with our target audience.
• Collaborate with the communications and product teams to align digital marketing strategies with shared goals.
• Craft and execute effective campaigns and tactics to promote our e-commerce products and monitor visitor activity.
• Utilise analytics to inform strategies.
• Monitor website traffic, and measure and report the effectiveness of digital marketing efforts on a weekly and monthly basis.
• Propose budgets for long-term, short-term and recurring campaigns.
• Monitor and adjust ongoing campaigns for better performance and cost-effectiveness.
• Liaise with external partners and agencies to support digital marketing efforts, ensuring that they deliver value and meet our standards and objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 2 years of professional experience in digital marketing, with at least 1 year in a managerial or directorial role.
• Rich experience in e-commerce, SEO, PPC, and social media marketing.
• Professional experience in tech and web3 industries is desirable.
• Strong understanding of current digital marketing trends and best practices.

Benefits & Work Environment:

• Medical insurance with dental coverage.
• Marriage leave, compassionate leave, etc.
• Staff stock options & performance-based token allocation.
• English-speaking environment.
• A fun, multicultural and energetic team!