As a leading global media network, with data at the core, Omnicom Media Group APAC (“OMG”) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We consider client business needs from the start and keep consumer behavior at the heart of everything we do. We are compromised of the full-service media networks OMD and PHD as well as a number of specialty media communications companies. We offer unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type. Omnicom Media Group is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 2,500 clients in more than 100 countries.
This division is at the very heart of the business and critical to its market perception and business health. This community is therefore tasked with creating a recognized market-leading position in communications planning, strategic approach, implementational & executional management and client servicing. As the deputy to the Head of Operations on your set of accounts, the Business Director plays an important role in attaining this ambition.
Reporting Structure:
- You report directly to the Head of Operations.
- You have a team (2 x Account Managers, 1 x Planner) reporting directly to you.
- You work closely with the Performance team on Integrated campaigns.
- You are expected to manage your team as well as any specialist services that are being deployed in your business.
The role encompasses:
1. Effective ownership of the relationships with senior clients and other agencies
2. Working on one of OMG’s key local account.
3. The creation of media plans that build from the core insight developed with the strategist assigned to each individual client
4. The day-to-day project management of media solutions
5. Ensuring effective and efficient implementation (planning and buying) through the relevant internal or external specialists
6. Effective management of all specialist divisions on your business
7. Business poise and earns confidence of external and internal stakeholders.
Key Responsibilities:
1. Client relationship management
- Day to day account management leadership of assigned accounts.
- Be regarded as the Business Director for all of the client’s media communication requirements.
- Ultimate responsibility for all product that goes to your client.
2. Strategic media development
- Involvement in development of insights & creative communications solutions
- Contribution to and help leadership of planning workshops & ideas generation session.
3. Management of the implementational process
- Lead the implementational planning process.
- Day to day management of all delivery partners to ensure brief is delivered / bought to plan, within appropriate criteria (budget, target).
- Motivate Account Managers/Planner to create innovative and accurate plans based on agreed strategic direction.
- Upkeep, and timely delivery of all relevant reporting systems and templates (include media plans, contact reports, status reports).
- Management of post campaign reporting that quantifies the value of the media strategy.
- Supervision of the collation of competitive data in agreed formats required.
- Work closely with Head of Buying to reap optimal media ROI for your clients.
4. Drive Profitability and Productivity
- Maximize productivity by effectively managing workload and client expectations.
- Identify and introduce appropriate solutions and other services.
5. Managing your team and the specialist relationships
- Internal
- Managing your direct reports, Account Managers and clear and accurate briefing of them.
- Integration of trading community
- Manage direct reports’ career paths and development.
- External: Build effective working relationships with other agency personnel
6. Protecting our high standards
- Ensure that any work that leaves the agency is of the highest standard.
- Be part of producing ideas that inspire, motivate, engage and create commercial action.
- Be part of producing award winning work
- Always challenge “mediocrity”
7. Integration
- Think like a solutions provider
- Ensure you encourage the use of other agency services.
Experience required:
- Tertiary qualified, 8 years of industry experience strong media planning & buying experience, minimally 2 years of local (Singapore) media experience.
- Integrated media knowledge is required.
- Good understanding of media fundamentals and strategic planning capabilities
- Strong client facing communication & presentation skills.
Attributes:
- Passionate, with strong opinions about communications
- An instinctive desire to exceed expectations (clients and management) and deliver cutting-edge strategies.
- Skilled at building strong relations with colleagues, clients, network partners and external agencies
- Strong organizational skills and detail-oriented
- Demonstrated capability to multitask and change priorities rapidly and is effective under pressure.
- Ability to work well with external stakeholders like creative agencies during campaign planning and key meetings.
