The Chinese Media Group (CMG) is seeking a highly motivated Performance Planner to join its Branding & Marketing (B&M) team. The B&M section is responsible for co-developing and implementing respective CMG’s products brands strategies, as well as driving effective marketing and communication plans to create strong brand value; these include Lianhe Zaobao, Shin Min Daily News, ThinkChina, ZBSchools, HeyKaki, UFM100.3, 96.3 Hao FM, UWeekly etc.
As a Performance Planner, you will be the subject matter expert in omnichannel marketing efforts, especially in driving digital performances, generating brand awareness and engagement, in Singapore, SEA and the Greater China region. You are expected to:
- Develop a thorough understanding of CMG and its brands’ mission and business goals;
- Coordinate closely with internal stakeholders such as branding specialists, regional marketer, designer, producer, video editor, social media, ad operations etc. to execute marketing plans of varying scales within budget;
- Optimize placements and ROI across programmatic, display, social media, SEM, email marketing and content marketing etc;
- Derive benchmarks and KPIs, monitor, analyze and report campaign performance to internal and external stakeholders, where applicable;
- Utilize data and insights to recommend opportunities for improvement and guide strategic decisions;
- Research and provide industry updates, trends and insights that can help create potential opportunities;
- Provide guidance to internal stakeholders on digital campaign optimization;
- Build and manage relationships with vendors and agencies; and
- Perform knowledge sharing within the B&M team, as well as within CMG to educate and inform on best practices.
Job Requirements
- Degree/Diploma holder with at least 3 years of related working experience in media, digital marketing or agency;
- Proven experience in developing and executing media placement across various channels (e.g. Google, Meta, TikTok, Baidu, WeChat etc.) in Singapore, SEA and the Greater China region;
- Proven experience in using marketing analytics tools;
- Strong working knowledge of the digital media space with an emphasis in display, search, video, mobile and paid social;
- Strong written and verbal communication skills in both English and Mandarin as this role mainly supports Chinese products;
- Able to produce effective presentations, and appreciate compelling content;
- Kept abreast of changes in marketing and content trends, technologies, social media landscape and consumer behaviors;
- Highly proactive, detail-oriented and good at project management; good news sense would be advantageous
- Able to multitask with tight deadlines in a fast-paced environment;
- Able to work independently but also connect with people and collaborate as a team; and
- Able to work on weekends
