About Direct Line Global (DL)
Direct Line Global (DL) is a leading technology infrastructure services provider, delivering mission-critical data center infrastructure for the world’s technology leaders. With a team of over 1200+ skilled technicians, DL completes over 1000 projects annually across data center markets in the US and APAC. DL specializes in deploying next-generation infrastructure technologies across the data center lifecycle, from design and planning to maintenance, upgrades, and AI/ML platform deployment.
About the Role
As the Marketing Director for APAC at Direct Line, you will play a pivotal role in planning, developing, and coordinating marketing initiatives to support our business in the APAC region. Your responsibilities will also extend to supporting global strategic growth opportunities across key markets and targeted clients. Working closely with the global leadership team and with a special focus on the APAC Leadership team, you will work to strengthen DL’s market positioning through strategic marketing planning and campaign development. Your duties will encompass marketing planning, campaign development, coordination of rollouts, digital marketing, events strategy, content development, and collateral distribution.
What This Job Involves
· Ensure all marketing activities in the APAC region and globally, align with the business growth strategy and priorities.
· Support initiatives to expand to new regions within APAC
· Drive the development and refresh of the global brand and marketing initiatives, providing guidance on DL’s brand guidelines application.
· Manage conception, development, and implementation of marketing plans and strategy
· Develop marketing initiatives, and tactical plans, and coordinate rollouts in collaboration with key stakeholders.
· Craft marketing strategies and initiatives to support sales enablement.
· Collaborate with internal teams to develop content strategies and integrate them into marketing campaigns to establish Direct Line’s thought leadership in data center infrastructure deployment.
· Manage the development of global and regional marketing collaterals, ensuring alignment with the global value proposition and messaging.
· Develop and execute client and internal events, including content strategy, messaging, and creative execution.
· Provide measurement and ROI analysis across projects and initiatives.
Administration
· Ensure all marketing materials adhere to DL’s brand guidelines
· Manage relationships with external suppliers and agencies to optimize the development of marketing initiatives
· Maintain project files, including budgets, production schedules, and completed samples
· Track marketing and communications metrics and generate monthly/quarterly reports.
Qualifications & Skills
· A Bachelor's Degree.
· Successful track record in a similar or senior marketing role
· Excellent leadership, communication, and decision-making skills
· Proven ability to work effectively with stakeholders at senior levels and manage complex projects across multiple services and geographies.
· Excellent marketing planning, development, and execution skills, with a proven ability to deliver multi-market, multi-channel marketing initiatives
· An understanding of the Data Center Industry.
· Proficiency in digital marketing processes, techniques, and tactics.
· Excellent English written and verbal communication skills.
· 12+ years of marketing work experience in progressive, fast-paced organizations, preferably multinational corporations in professional service industries.
· Proactive, flexible approach, with the ability to meet tight deadlines and travel as required.
