The 3P Network Division (3PND) develops and integrates NEA’s educational and publicity initiatives and programmes for the 3P (People, Public and Private) sectors. The Marketing Communications Department in 3PND conceptualises and implements integrated marketing communications campaigns such as Clean Public Toilets, National Dengue Prevention, Recycle Right and Say YES to Waste Less.
The role of the Assistant Director (Digital Media) is to lead a team to devise and execute data-driven digital media strategies that aim to enhance public awareness, foster engagement, and inspire positive environmental action. This role plays a crucial part in advancing the mission of promoting a Clean and Green Singapore.
You will be responsible for the following:
• Lead a team to develop and execute digital marketing strategies for NEA’s marketing campaigns, and to optimise engagement on NEA’s Clean & Green Singapore (CGS)’s social media channels, website and other digital platforms.
• Oversee the creation and management of digital content across various digital platforms and its amplification.
• Analyse digital marketing analytics reports and share insights at reporting platforms; use the data to optimise media spends and assess effectiveness of communications strategies.
• Foster and nurture an engaged community of environmental enthusiasts and advocates to build a network of digital allies. Cultivate relationships with content creators and publishers to amplify campaign messages and ultimately build a strong and supportive online community.
• Innovate and experiment with emerging digital marketing technologies, industry trends or channels to tap on potential new areas of growth.
• Keep up to date with the latest social media trends and implement them.
• Collaborate with cross-functional teams as well as relevant stakeholders to ensure alignment of digital marketing activities with key marcoms objectives.
• Develop and manage the use of key NEA mascots across offline and online touchpoints.
• Plan and manage the digital marketing budget and ensure adherence to public sector procurement policies and processes.
• Additional responsibilities as assigned by the Director/Deputy Director.
[What we are looking for]
• Degree in marketing, communications or a related discipline.
• At least 10 years of experience in social media management, digital marketing, or content development with relevant experience in a leadership role.
• Strong understanding of digital marketing channels, strategies, industry trends.
• Proficiency in utilising digital ad-buying platforms, social listening tools and data analytics tools to measure and optimise campaigns.
• Analytical mind, with strong interest in measuring data.
• Excellent writing skills with the ability to craft compelling and engaging content.
• Experience in content creation for social media platforms, graphic design or video production is a plus.
• As part of the shortlisting process for this role, you may be required to complete a medical declaration and/or undergo further assessment.
To apply, please proceed to Careers@gov at https://www.careers.hrp.gov.sg/sap/bc/ui5_ui5/sap/ZGERCFA004/index.html#/JobDescription/14575848/2fc68717-fd53-1ede-bf85-dec16d5d12aa
