Responsibilities:
Strategy Development:
- Develop and execute integrated marketing campaigns across multiple channels, including digital, social, and print media.
- Stay up-to-date on industry trends and best practices to ensure our marketing efforts remain cutting-edge.
Market Research:
- Conduct thorough market research to understand customer needs, preferences, and behaviors.
- Use data-driven insights to refine marketing strategies and tactics.
Content Creation and Distribution:
- Collaborate with internal team and external agencies to develop compelling marketing materials.
- Oversee the distribution of content through various channels.
Brand Positioning:
- Work closely with the leadership team to define and enhance our brand positioning.
- Ensure consistent messaging across all marketing touchpoints.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- Proven 5+ years of experience in marketing roles.
- Strong analytical skills and the ability to interpret data.
- Excellent communication and leadership abilities.
