THE ROLE: Senior Designer
The Senior Designer is responsible for leading the production or marketing assets across various channels, including display ads, social media ads, out-of-home ads, website graphics, and more. This role requires a hands-on approach to design, as well as the ability to leverage AI and automation tools such as Midjourney, Copy.ai and Canva to enhance and expedite the creative process. Additionally, the Senior Designer will play a key role in the future expansion of the team’s capabilities into photography, videography and content creation for key overseas markets in local languages such as Simplified Chinese.
Key Roles and Responsibilities:
- Lead the design process from concept to artwork production for marketing assets (including but not limited to logos, leaflets, brochures, posters, eDMs, digital banners, social ads and posts, out-of-home ads, event backdrops, company website, etc.) aimed at driving brand awareness and preference, and student enrolments.
- Craft visually captivating designs that deeply connect with the intended audience.
- Utilize AI-powered design tools and automation platforms such as Midjourney, Copy.ai and Canva to enhance the efficiency and effectiveness of the design process.
- Stay up to date with design trends, tools, and technologies, and incorporate them into the team's workflow as appropriate.
- Ensure all produced materials are in line with Kaplan’s brand guidelines and those of its university partners, where applicable.
- Collaborate closely with cross-functional teams to understand project requirements and objectives.
- Provide mentorship and guidance to junior members of the design team.
- Analyse design performance metrics and feedback to iterate and improve future designs continually.
- Lead expansion of the team's capabilities into videography, photography, and content creation for key overseas markets.
- Support and perform other ad-hoc graphics design, marketing and promotional projects as assigned by the supervisor.
Requirements:
- 6+ years of experience in graphic design, with a strong portfolio showcasing expertise in digital marketing design.
- Proven track record in creating high impact digital assets for various platforms, including websites, social media, email marketing and digital advertising; This includes understanding best practices for responsive design, user experience (UX) design, and user interface (UI) design.
- 3+ years of experience in leading an in-house design team.
- Strong understanding of typography, colour theory and layout principles.
- Creative and self-starter with strong marketing sense and a keen eye for details and aesthetics.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines, while maintaining high quality standards.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment (e.g. marketers, comms team, developers, and other key internal stakeholders such as the recruitment team).
- Ability to communicate design concepts effectively and justify design choices based on strategic objectives and user needs during presentations and stakeholder meetings.
- Problem Solving, Learning and Adaptability – uses common sense and analytical skills to solve problems and support decision-making, and willing to change and adapt to new conditions or work demand.
- A highly motivated team player with the ability to work independently.
- Familiarity with HTML/CSS and basic web development concepts to effectively communicate with developers and ensure design feasibility.
- Fluency in English and Mandarin Chinese is essential for effective communication with our overseas markets and stakeholders.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Proficiency with AI-powered design tools and automation platforms such as Midjourney, Copy.ai and Canva.
- Video editing software (e.g. Adobe Premiere Pro, Final Cut Pro)
- Software for creating motion graphics and animations (e.g. After Effects)
- Design tools for creating user interfaces and digital designs (e.g. Sketch, Figma, Adobe XD)
- Proficiency in Microsoft Office
Qualifications:
- Diploma or Bachelor's Degree in Multi-media, Graphic Design, Visual Communications, or a related field.
Other Information:
- Working Hours: Monday to Friday, 9am – 6pm
- Work Arrangements: Hybrid (Blend of in-office and remote work)
- Location: Singapore (Central Area – Dhoby Ghaut MRT/Little India MRT/Rochor MRT)
