Overall Responsibilities:
Communicate with the stakeholders in the marketing team and sales team to decide the best customers to work with, arrange set ups for customer engagement opportunities including event participation and asset creation.
Top 3 Daily Responsibilities:
- Set strategy and vision for the implementation of our customer reference program and as the external contact for customers.
- Engage with marketing, sales, product and executive teams, on a daily basis, regarding customer advocacy. Train internal teams on use of reference materials, processes, programs and strategy for customer assets.
- Ensure a positive customer experience through day-to-day activities, and work as an advocate for our customers.
Mandatory Skills/Qualifications:
- Bachelor's degree or equivalent practical experience - MBA degree a plus.
- At least 5 years’ experience in business-to-business (B2B) marketing or developer marketing channels such as content, event and community marketing, direct emails and social media.
- Project management skills and experience including websites, social media, reporting and managing vendors and agencies for content creation and review
Non-Essential Skills/Qualifications:
- Set strategy and vision for the implementation of our customer reference program and as the external contact.
- Provide reporting and updates on a regular basis to track status of references, key gap areas and provide recommendations
- Work with local teams to build customer content such as videos, case studies, blogs, slides and then amplify them to showcase momentum in the local market.
