Lyza Education is seeking an energetic and creative Digital Marketing Executive to enhance our vibrant team. This role is perfect for those passionate about digital strategies and who thrive in a fun and dynamic work environment.
At Lyza Education, you’ll be part of an organisation dedicated to revolutionising STEAM education for children aged 5 to 12. Our unique curriculum, developed around the educational robot Kebbi, emphasises human-centric learning and has been highly praised by institutions like First Steps Preschool and JESSIN PAPL. Joining us means you’re not just taking a job; you’re stepping into a role where you can genuinely impact children’s educational experiences. Enjoy the opportunity to grow with a company that values innovation and creativity, where your efforts directly contribute to shaping the future of learning. Join Lyza Education, where exciting challenges meet great rewards!
Key Responsibilities
- Plan, execute, and optimise digital marketing campaigns across channels like social media, search engines, and email, while also managing content for websites, blogs, and newsletters.
- Implement SEO and SEM strategies to enhance visibility and generate leads, and monitor digital performance metrics to optimise campaign effectiveness.
- Work together with team members to devise marketing strategies, generate, and manage leads, ensuring seamless follow-up in the enrollment process post-lead generation.
- Maintain friendly and positive communication with customers, including leads, parents, and enterprises.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field, with at least 1 year of experience in digital marketing, preferably in the education sector.
- Demonstrated ability in using digital marketing tools (e.g.,Facebook Ads Manager, SEO tools, Wix) and managing lead conversion processes effectively.
- Highly proficient in design tools, such as Photoshop etc.
- Creative thinker with excellent interpersonal skills, able to innovate and stay abreast of digital marketing trends and best practices.
- Good interpersonal skills and good team player.
- Meticulous and able to work independently.
