Business Development
· Execution of local market education strategy as per brand strategy and alignment.
· Drives salon business development and brand positioning via trainings on product, services and soft skills.
· Uphold brand values and 7K standards to drive strong brand love and luxury mindset with internal and external stakeholders across all execution.
· Lead the conception and adaptation of new education and training projects beyond current product and services. This includes additional brand-led initiatives and division’s education projects.
· Conduct education sessions for direct-to-consumers via Live/recorded sessions on online platforms and business partners events / masterclasses.
· Identify opportunities and/or gaps, analyze in-salon market share & work closely with brand and commercial team to uplift salon’s productivity
· Education content materials: translation of related materials to local language, vetting through of product and service menus, script preparation for direct-to-consumer education and support to brand on product and services related content.
· Routing plans: 60% on-trade and 40% classes (offline and online).
· Monitor competition and report on market initiatives.
· Build and maintain strong partnerships with network of Care Coaches and Stylists.
Training Excellence
· Create structured training modules and schedules to ensure efficiency and productivity to reach out to targeted trainees to all channels of distribution, including but not limited to Sephora, Salons and Marketplaces.
· Track performances and efficiency of education sessions accordingly to brand and global KPIs.
· Execute trainings for internal stakeholders in-line with brand initiatives.
· Drives usage and manage local content on Access (online education platform).
PROFESSIONAL & TECHNICAL COMPETENCIES
EMBODIES BRAND IDENTIY & KNOWS SELECTIVE BEAUTY UNIVERSE
· Master brand identity and knows sense of purpose
· Masters fundamental knowledge : products, categories, gestures, sales and service
· Master competition, market, clients, and trends knowledge
DRIVES BUSINESS THROUGH SERVICE & RETAIL EDUCATION
• Elaborates service & retail education plans aligned with business priorities
• Cooperates with 360° internal and external stakeholders guarantying a consistent customer experience
• Pilots & monitors Retail Education's Efficiency
DESIGNS,TRANSMITS & EMPOWER
• Designs appropriate learning solutions for Customer Experience
• Delivers & transmits Education Contents • Provides personalized follow-up & coaching
• Animates learning communities with passion
ELEVATES CUSTOMER EXPERIENCE & SERVICE ATTITUDE
• Fosters empathy
• Knows customer profiles & transmits customer centricity
• Continuously elevates services standards and POS execution according to brand specificities
OTHERS
· Strong training capabilities to conduct engaging training sessions both online and offline
· Strong sense of luxury
· Experience in professional hair industry is a plus, but not necessary
· Digitally savvy. Knowledge and expertise in the latest gear, social apps, editing programs, equipment to do online trainings/livestreaming
· Competent on Microsoft office suites and social media apps
· Strong team player and collaboration spirit
· Able to conduct training sessions effectively in English and Mandarin
L'ORÉAL COMPETENCIES
· INNOVATOR
· STRATEGIST
· PEOPLE DEVELOPER
· INTEGRATOR
· ENTREPRENEUR
