Orchestrate the launches and push growth of pillar products using their own product, market and consumer
expertise, to contribute to continued growth for the brand and the consumer relationship.
· Collect and analyze consumer and market insights and competition strategies to make recommendations to management
· Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
· Implement new product launches on time in full and strive to maintain growth on pillar products
· Propose and implement promotional and trade marketing plan for product(s)
· Manage PPP budget for product(s) to maximize ROI
· Ensure sales forecast accuracy for demand planning
· Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
· Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
· Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives
Key Skills:
Market & Consumer Insight
· Identifies market drivers
· Translates trends and consumer knowledge into meaningful insights
Brand Development
· Thinks brand strategy
· Imagines disruptive products & services
· Develops integrated campaigns that work
· Integrates retail & shopper expertise
Activation Excellence
· Delivers excellence with agility and rigor
· Integrates sustainable, business consciousness
Collaborative Leadership
· Creates collaboration for bigger success
· Shares & leverages best practices
