Marketing Specialist - Healthcare Sector
1 year contract
Salary: $4500 max
5 days work week
9am - 5.30pm (Mon-Fri)
Location: Raffles City
Job Scope:
Collect and analyse market needs from various sources.
Conduct market research.
Plan and execute marketing activities including training, educational seminars, conferences, in service programs for healthcare professionals (HCPs) for the purpose of total engagement with the renal community and establishing the provider business brand.
Develop and drive patient awareness, acquisition and retention initiatives, working closely with HCPs
Collaborating on the concept, development and implementation of marketing plans and strategies, service concepts and promotional programmes via different marketing channels
Familiarity with social media management to drive content development and key performance metrics with agency.
Drive development and maintenance of marketing materials ie. flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors
Representing the marketing team at promotional events.
Work closely with global Corporate Communications to develop messaging, press releases, contributed articles, event strategy and media relations strategy for provider business
Supporting Senior Marketing Manager and the ground team.
