Our Client:
Our client is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. We are looking for a Regional Marketing Executive to provide strong support for executing 360 go-to-market plans by helping to drive digital innovation, product marketing, and managing regular marketing operations and reporting.
Job Responsibilities:
Digital (30%)
Support consumer marketing to execute omni-channel activation (paid media, social media, livestreaming, OOH).
· Lead, plan and execute retailer media package via liaising with IM (Integrated Marketing) team and Sales team on slots availability, assets briefing, and stock readiness.
· Liaise with IM on monthly retailer social posting and online banners slot opportunities, assets and copy proposal, and content brief to Global or media agency
· Support Marketing Manager on new paid media platform approval via gathering information from Media Agency and coordinate with Global
· Work on CRQ (creative request form) for paid media, coordinate with IM team and Global Creative team to ensure assets delivery on time
Product (30%)
· Responsible to manage assortment matrix upon ad-hoc/sub-region requests accurately
· Responsible to track sell-in/sell-through for key programs to support product analysis and drive forecast accuracy
· Support regular pricing template submissions and manage price change requests
Marketing Operations & Reporting (40%)
· Manage store TV specs Masterfile, prepare on-counter/OOH/HPP videos request to Global, and communication to Field Visual Merchandising team for execution
· Analyze data for campaign report and gather insights from Sales team
· Collect key competitor new launch and key communications and compile into competitor watch report
Job Requirements
· Min 1 year of working experience in marketing/digital/communications.
· Beauty/Fashion/ FMCG experience is a plus.
· Ability to engage effectively and manage multiple internal and external stakeholders
· Proficiency in MS Office namely Word, Excel and Powerpoint
· Excellent in Chinese language – verbal and written
Registration No: R22104771
EA Licence No: 22C1376
