You will be in charge of the overall advertising performance of EPOS. Your role will be to drive conversions at optimal cost per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.
Key Responsibilties
- Develop and assist with EPOS marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics 4, Facebook Pixel & TikTok Pixel to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Job Requirements
- Proficient in spoken and written English
- Excellent copywriting skills
- Google Ads Search and Display certified preferred
- Facebook Blueprint certified preferred
- GAIQ certified
- Google Tag Manager knowledge
- Strong proven track record for managing millions in ad spend
- Knowledge in email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent
Benefits
- Competitive salary
- Annual bonus
- Yearly salary & annual leave increment
- Career progression opportunities
- Medical allowance
- Opportunities for upskilling through in-house & external training
