About Brand Health Tracking (BHT)
Ipsos’ Brand Health Tracking service helps set the course for brands and tracks the impact of brand touchpoints on the activation journey. We pull together multiple data sources, delivering people-centric measurement systems, built on our knowledge of how people choose brands, providing actionable guidance for growth.
Researchers at Ipsos are experts in the field of Market Research who are trusted and consulted on leading-edge research design. The Ipsos Research Director is an enthusiastic professional with a passion for creating knowledge and who is fully dedicated to finding the best solutions for our clients. He/she significantly contributes to the strategic direction of the business and is trusted with upholding the Ipsos brand.
The RD takes on a leadership role in the design, set-up and management of leading-edge research. He/she is a strong mentor and coach to the team and effectively takes on account management activities to maintain and build existing client relationships, and actively seek new client opportunities.
To be successful in this role, you are likely to possess
- A good degree in Marketing, Business, Social Science, Statistics or related studies
- At least 10 years of strong market research experience, especially in the use of advanced research techniques
- Proven effective business leadership in a particular area/sector/function/capacity
- Advanced problem-solving skills
- A commitment to self-development and the career development of team members
