Key Responsibilities:
- Assist the BTL Campaign Lead in developing and implementing data-driven integrated campaigns to achieve specific marketing objectives
- Create engaging and informative content across various online and offline platforms
- Analyse social media performance metrics to identify areas for improvement and optimise content strategy
- Assist in influencer and artiste marketing campaigns, ensuring alignment with brand strategy
- Ensure consistent brand messaging and visual identity across all social media channels, influencer/artist content, and workgroups
- Collaborate with different stakeholders across organisations to maintain brand cohesion
- Adapt and apply key visual concepts to marketing collaterals
- Manage and liaise with vendors to ensure that marketing collaterals (print and digital) are produced in time and according to brand guidelines
- Provide administrative and logistical support for BTL-related outreach
Competencies:
- Ability to use Photoshop and Adobe Creative Suite application
- Organised and meticulous with an eye for detail
- Able to communicate effectively with teams with strong stakeholder management skills
- Fast learner who is able to learn and pick-up new software tools quickly
