Marketing Director, APJ (Field Marketing or Account-Based Marketing)
What You’ll Do
- In this role, you will lead the APJ Field Marketing and ABM team in activating campaigns, virtual/IRL event experiences, and personalized account marketing programs in the region, with the primary objective of exceeding expansion and new logo pipeline goals.
- Champion the Teradata brand in the APJ region, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.
- Optimize the APJ field marketing & ABM campaigns budgets, ensuring strategic allocation of resources to high-impact activities, use insights to optimize future campaigns and achieve maximum return on investment.
Who You’ll Work With
- The team consists of 8 members.
- Collaborate closely with our leaders from GTM, customer success and analytics team, together with the Global Marketing teams to ensure alignment and effective activations.
- The position reports to our VP in Marketing.
What Makes You a Qualified Candidate
- Requires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a large enterprise sales organization in the AI, cloud analytics or data platform market.
- Proven experience interfacing with all levels in a sales organization including account executives, technical consultants, regional managers, MDRs and senior leadership.
- Background in data analytics, machine learning, artificial intelligence, and business intelligence market
- Globally produced marketing campaigns, events, and programs that engage customers and prospects across the APJ region.
- In-depth knowledge of market trends, competitive landscape, and customer needs in the analytics space
What You’ll Bring
- Familiarity with cloud-based analytics solutions and emerging technologies.
- Develop a strategic field marketing & ABM plan for the APJ region that supports sales objectives and growth targets.
- Lead through impact and influence the APJ marketing team, encouraging a culture of excellence, innovation, and collaboration.
- Monitor market trends, competitor activities, and customer needs.
- Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all touchpoints.
- Exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills, and a “hands-on” approach to accomplish the work.
- Excellent interpersonal and persuasive skills to bring together stakeholders from various functional groups to enable program creation, support, and execution.
- Excellent verbal and written communication skills
- Data-driven leader that can analyze marketing campaign performance, trends and present a concise and actionable optimization and forward strategy.
- Exceptional communication and leadership skills with a track record of leading high-performing teams
- Ability to create outcome-based goals supported by metrics
