• Lead and conduct user research activities to understand users' goals, behaviour and needs
• Develop models of your users based on research findings, as well as models for other domain factors
• Define context scenarios and tell stories about ideal user experiences the team wants to achieve
• Describe product or system capabilities and requirements that support user's goals and tasks, and how successful interactions look like
• Design the overall structure and behaviour of the system, information flows and work flows
• Test and refine the product through evaluative research, ensuring that the design enables to meet the users’ goals and complete their tasks
• Develop a sense of empathy for people
• Propose design decisions that are desirable for users, viable for the business and feasible technically.
• Keen understanding of underlying technology and mediums. For example, how a web browser works and renders pixels on the screen. Knowing how to code is an additional advantage.
• Have a portfolio of shipped digital projects that are in use
• Proficient in design and prototyping tools such as Sketch and Adobe CS (e.g. Photoshop, Illustrator, XD)
