- Monitor market trends, consumer behaviors and competitive activities
- Leverages relevant consumer/customer trends and insights to build a plan and deliver against business objectives
- Leads the development and implementation of annual brand with clear outlines of goals, objectives, tactics, metrics of the brand. The brand strategy should align with the overall organization’s vision, mission, values and support overall business strategy and objectives.
- Monitor and evaluate performance and effectiveness of the brand strategy and plan and make adjustments as needed.
- Monitor and report marketing campaign performance with clear assessment on KPIs and ROIs
- Translates brand elements into plans and go-to-market strategies, ensuring consistency across the different deployment touchpoints
- Manages local product adaptation, in compliance with global/ regional guidelines
- Manages external communication activities (including social media) and maintains relationship with local media all in line with the global communication and media strategy guidelines.
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