At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.
Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values, and systems.
Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results, and communicating openly. These values are essential to Astellas’ relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value driven life sciences innovator.
Purpose of the Position
- Build-out and market planning to ensure that Oncology commercial/marketing strategy, tactics and infrastructure are in place to successfully achieve new product launch, operating plans, and critical milestones in Singapore & Malaysia (SINMAL).
- Work closely with local pricing and market access colleagues to appropriately communicate value, drive access, and support patient care. This business leader has full P&L responsibility; responsible for the implementation of marketing and sales strategies to achieve revenue targets and deliver value to customers. Develop business relationships key customers and accounts. Lead and develop Oncology Business Managers.
Responsibilities
- Approves and recommends annual strategic brand plans for all Oncology products, which are aligned with global strategy, include analyses of market situations, risks & opportunities, promotional strategies, sales forecasts, and market share objectives. Approves with General Manager sales and market share objectives for all products; develops programs to achieve these objectives and monitors their execution.
- Conducts and approves sales strategies for Oncology products and ensures that brand strategic direction is followed. Ensures all Business Managers create business plans for their therapeutic areas, all of which should be consistent and compliment the SINMAL Strategic Plan.
- Approves, with the General Manager, the annual sales objectives for Oncology Business Unit’s products. Manages and supervises planning, forecasting, and budgeting. Creates realistic A&P budgets and ensure forecast accuracy. Coordinates Business Managers’ activities to arrive at expense targets and achieve sales forecast.
- Ensures that marketing strategy is translated into implementation tactics and fully executed on implementation level. Prepare and review contingency plans proactively in anticipation of changing market dynamics. Approves campaigns and promotional activities, monitors tactical initiative implementation and KPIs (measure customer satisfaction, manage promo expense and resource mix, sales force effectiveness, etc.), assesses effectiveness and develop and implement strategy / tactics adjustment.
- Prepares business cases with relevant Business Manager and cross functional teams to ensure pipeline products are available in both countries. Initiate portfolio assessment, optimization and implement agreed management plans.
- Responsible for launch excellence process and launch readiness reviews to ensure best-in-class launches in Singapore and Malaysia. Approves pre-launch and launch plans for new products.
- Develop imaginative, innovative broad based and non-traditional approaches to develop Oncology business opportunities using a customer driven, end-to-end approach. Flexible and adapt rapidly to new situations and continually seek for new opportunities.
- Evaluate alternatives, drive change, and generate new ideas. Encourage others to generate ideas.
- Develop short / long term partnerships with key stakeholders at each step of patient flow / product value chain (KOL, physicians, etc.).
- Collaborates with Health Systems and Market Access areas in special projects involving -public market access submissions, third party payer initiatives and selection of suppliers.
- Clarify objectives and timelines for Business Managers; ensure all stakeholders understand their roles and responsibilities. Delegate tasks and responsibility to appropriate employee; match skills and abilities to maximize effectiveness.
- Provides leadership and coaching to the entire Business Unit team. Conducts annual and mid-year performance reviews with Business Managers. Ensures that the Business Managers conduct it with their direct reports, if any. Ensures that BU Managers receive appropriate feedback and support their development as required and agreed via My Development Plan and Career Conversation.
- Performance Management (coach, train and manage direct reports, reward, and recognize high-performers, and handle non-performers appropriately).
- Build critical capabilities required in team.
- Succession planning and hiring (define the right candidate profile, identify potential prospects to hire, develop and promote, proactively plan for expected changes, ensure succession for key positions).
- Collaborate with HR to lead and drive employee engagement activities to improve employee engagement scores.
- Maintain quality and work within ethical guidelines set by corporate. Implements and directs marketing and sales policies and procedures to ensure Compliance Code and Company Policies are followed by Astellas Pharma.
- Collaborates with General Manager on the planning, coordination, and execution of other assigned special projects.
Requirements
- 10+ years in ethical pharmaceutical industry and minimum 5 years’ experience in people management.
- Minimum Bachelor’s Degree
- Solid experiences in both Sales and Marketing.
- Strategic thinking & planning skills with proven track record in driving sales to profitability.
- Strong experiences in managing budget/resources.
- Excellent communication & interpersonal skills. Able to engage with Senior Leaders.
- Proven compliance expertise. Understand & comply to company policy & Industry laws.
- Proven track record of achieving stretch goals.
- Able to creatively and conceptualize branding solution, leveraging on local market brand network to drive innovation in the customer offer and achieve competitive advantage.
- Fluent in written and verbal business English is a must.
- Oncology experience is preferred.
