Grow Lenovo brand and demand for the Enterprise & SMB business segment through close collaboration with Singapore business & marketing stakeholders; the role is meant to be a dedicated H/C to drive service-led transformation.
Responsibilities and accountabilities of the position:
- Partner with the business team to generate customer insights for the SMB business segment (segments, decision journey)
- Develop thorough understanding of marketplace including customer, competitive, channel via primary as well as secondary research and customer/market immersions
- Design and/or adapt WW campaigns to generate awareness/consideration for the brand/specific offerings using traditional or digital mass media & targeted marketing campaigns across the funnel.
- Create a clear and strong demand generation program andwork closely with Enterprise & SMB business teams to drive it; co-own the funnel with the business team and manage the leadgen process management end to end.
- Own and manage the SMB community across various social media handles of Lenovo. Create and manage differentiated engagement strategies for focused accounts across Retention / Acquisition (RAD)
- Think of innovative / out-of-box ideas to build CEO/CIO engagement around Lenovo as an E2E solutions provider brand
- Regular interlock with business leader and sales managers to understand the pipeline and enablement needs and help define develop action plan to close the gaps. Support SMB teams with sales enablement (curation and access of content), development of India specific material where needed.
- Interface with WW & AP Marketing teams to provide country specific feedback and gaps to WW teams in terms of product, messaging, pipeline, channels and strategy.
- SEO strategy – keep an eye on hot K/W across priorities for SMB and work with digital team to curate/ index content on lenovo.com and social channels
- Plan and execute industry focused strategies in priority sectors , for e.g. EDU and StartUps, as defined from time to time, as well as, handle E2E thought leadership activities in hybrid environment
- Develop marketing tech adoption in the backend for clear and visible results – Dynamics, Marketo. Work in close collaboration with the Marketing automation teams to create clear client journeys and logic maps
- Work closely with segment teams in identifying and creating database for targeted marketing and sales outreach to focus accounts.
- Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics.
- Handle database management for commercial marketing (across SMB and Large enterprises) comprising quarterly new account creation, account movements between segments and regular reporting cadence, and work with back-end teams to ensure seamless process.
