Marketing Executive

Job purpose:

To work with the Assistant Marketing Manager, Marketing Team and Student Recruitment Team in Marketing efforts (both offline and digital), Event Management efforts and B2B Sales liaison efforts. To assist in Marketing Campaigns and competition efforts with the Assistant Marketing Manager. To assist in Event and activation planning and execution efforts with the Marketing Team. To assist both teams in generating quality leads through B2B sales liaison between relevant organisations.

Key responsibilities and accountabilities:

Marketing:

• Assist in planning and coordination of Social Media Marketing and creation of posting content for all social media channels pertaining to Raffles College of Higher Education.
• Assist in planning and execution of marketing campaigns
• Assist in coordinate campaigns, events, competitions for the purpose of marketing of RSG
• Assist in external communication with schools in organising external events to initiate physical lead generation
• Coordinate Lead Generation Efforts with Marketing Team and Student Recruitment Team

Events Management:

• Assist in coordination and planning for events (Open House, External Exhibitions, Activations) with RSG Marketing Team and Student Recruitment Team
• Coordinate efforts on event organization and management with RSG Marketing Team and Student Recruitment team
• Assist in Event coordination
• Work with Assistant Marketing Manager in being liaisons for marketing events and activation for RSG

Requirements:

1. Bachelor’s Degree in any field, preferably Marketing;
2. Knowledge of Google analytics, Google Ads, Social Media ads and WordPress CMS.
3. Experience in Events Management
4. Experience in of Sales and Lead Generation
5. Experience and understanding of Digital Media Production and know-hows on Adobe Creative Suite CC (Photoshop, Illustrator, Premier Pro, Lightroom, etc) will be a plus.
6. Good communication skills