Responsibilities:
Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.
Generating new business leads.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements:
A Bachelor’s degree in marketing, business or any other relevant field
Sound understanding of marketing fundamentals and tactics
Creative thinking and problem-solving ability
Leadership and project management skills
Knowledge of digital marketing and social media marketing strategies
Excellent verbal and non-verbal communication skills
Proficiency with marketing tools and software
Proficient in marketing research and statistical analysis
The ability to work under pressure.
Availability to work within opening hours (e.g. evenings, holidays, weekends).
