This job function reports to the Sales and Marketing Director. You will work in a team comprising digital marketing and sales officers and be responsible for increasing the customer base and revenue of the company. The job responsibilities are as follows:
. Contribute ideas for digital marketing and sales strategies with the Sales and Marketing Director and implement the strategies to reach the target audience.
. Lead the efforts to use digital marketing to complement conventional marketing techniques.
. Develop and execute digital marketing strategies to create awareness for the company and its products and services.
. Manage sales inquiries for our products and services from our social media channels such as Linkedin, Facebook, Instagram and Tiktok.
. Liaise and coordinate with social media influencers to further reinforce the company’s image and to strengthen marketing campaigns such as promotions.
. Monitor and analyse the marketing and sales performance of the company based on known key performance metrics used on the various social media platforms.
. Conduct research on market trends and prepare recommendations to the Sales and Marketing Director.
. Maintain the company’s website with relevant updates and changes to the information presented on the website.
. Study and implement Search Engine Optimization and Search Engine Marketing techniques to get traffic and visibility from both organic and paid search on the internet.
. Maintain an in-depth product knowledge of the company’s products and services.
