Objectives of this role
- Collaborate with project team members, and gain a complete understanding of goals, objectives, and audiences
- Uncover the biggest differentiators between our brand offering and the legacy approaches and competitor offerings
- Leverage the company’s proprietary consumer panel and resulting data to deliver analytics insights for driving increased sales and improving marketing effectiveness
- Find a fruitful competitive space, both strategic and creative, for our brand
- Create the foundation for brand communications
Responsibilities
- Conduct a comprehensive analysis of our current identity and positioning as well as target audiences and competitor landscape
- Develop statistical models for evaluating the impact of different marketing tactics
- Work closely with company executives and high-level managers to create a strategic brand positioning, actionable marketing plan, and rollout plan with key performance indicators
- Work with senior managers in the delivery of client engagements and associated outputs, supporting the team in day-to-day client management, project management, and development of high-quality deliverables
- Work with the team to establish future-facing insights, implications, and recommendations; deliver advice; and identify and solve problems
Required skills and qualifications
- Ten or more years of experience in a consulting role
- Experience in implementing cross-channel or multichannel strategies
- Demonstrated ability to keep projects on track and within budget
- Strong writing and editing skills
- Excellent abilities in leadership, communication, logic, innovation, and collaboration
- Ability to maintain strict confidentiality of company information
