Main Duties and Key Responsibilities:
- Develop, plan and execute creative and compelling digital marketing campaigns across different channels / platforms including medias, web, content partners, influencers, SEO / SEM, social media and display advertising campaigns
- Develop digital marketing strategy for content management, web marketing and online lead generation
- Work with sales teams closely to manage various marketing activities, including paid campaigns, advertising budget, ad landing page optimization, drip campaigns, sales funnels, etc.
- Develop and track marketing analytics for web and social media.
- Update and improve dashboards
- Develop, champion and manage social media marketing for the business.
- Monitor performance marketing effectiveness, give actionable recommendations and report directly to the Head of Department.
- Focus on the continuous performance improvement of all marketing activities
- Stay up-to-date with the latest trends, opportunities, and learnings in digital marketing
- Manage all web content, blogs, web listings and email blasts
- Write content for email and digital copy, videos, agency briefs, internal stakeholder communications and events
- Strategically think about onsite campaigns that should be amplified and work with Business Development Team for regional execution
- Integrate digital tracking into offline direct marketing activities
- Support the department in executing marketing plans and promotions
- Plan and execute Club events
- Conduct Club audits to ensure adhesion to marketing and communications branding and copy guidelines
- Admin duties of Marketing Department – filing, billing, processing of invoices, requisition of stationery
- Assist in filming requests
- Assist in Photography for Club events when assigned
- Sourcing and procuring of Club merchandise
- Assist in other ad-hoc duties as and when assigned
Requirements:
- Bachelor’s Degree in Digital Marketing/ Communications/ e-commerce and relevant experience focused on Web/Digital preferred.
- 4 - 5 years’ experience in related field, with at least 2-3 years in a digital marketing role.
- Experience with e-commerce
- Knowledge of ad buying across Facebook, Linkedin, Twitter, AdWords and other platforms.
- Familiar with internet and mobile technologies development and consumer trends.
- Strong data analytical skills, passion in experimentation and problem-solving skills.
- Excellent command of English, both verbal and written.
- Good communication & interpersonal skills.
- Data-driven with the ability to analyse campaign results and determine ROI
- Good understanding of lead generation and customer marketing, and measuring outcomes
- Ability to work with cross-functional partners at all levels
- Team player, self-motivated, good interpersonal skills and problem-solving skills
- Superior knowledge of web platforms such as WordPress
- Superior knowledge of social media landscape, networks and toolsets
- Able to multi-task and work within tight deadlines with good organisational skills.
- Self-motivated, resourceful and proactive.
- Positive at all times
