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Join our Mission to Lead the Future of Snacking. Make It With Pride.
To lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.
How you will contribute:
Innovation strategy and pipeline
- Provide input – where necessary – to develop the BU innovation strategy and targets
- Recommend ideas and opportunities to develop the innovation pipeline
Innovation projects: Project Owner
- Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)
- Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)
- Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)
- Develop the launch plan in partnership with the Category Planning / Sales teams
- Track / monitor performance and recommend corrective actions if needed
- Throughout the innovation project:
- Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)
- Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed
- Lead the project at stage gate reviews
- Ensures excellence in launch execution
- Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)
Capability building
- Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required
What you will bring
- Unearthing and applying insights to innovation
- Strategic thinking applied to identify consumer opportunities and portfolio management
- Ideas development and evaluation to build healthy pipeline
- Product and pack excellence
- Analytical skills, business acumen and commercial plan building
- Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)
- Project management
Particular focus areas for BTC / complex innovation Project Owners
- Enhanced strategic skills to identify white space opportunities – strategic foresight
- Enhanced ability to identify, assess and react to consumer need
- Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer
- Complex problem-solving skills / out of the box thinking
- Diverging and converging mindset
- Dealing with ambiguity and iterative processes
- Experimentation mindset
- End-to-end enterprise – and long-term – thinker
- Transformer vs performer mindset and skills
- Agile ways of working (scrum, iteration)
- Risk taking / risk management
Note: to ensure successful project execution, the Project Owner should remain on the project for up to six months following project launch – to successfully transition ownership to Brand / Category Marketing