This position play a pivotal role in crafting and executing our digital content and activation strategy, with a primary focus on appealing to new customers, enhancing their understanding of insurance, driving brand differentiation, and ultimately making a purchase with Etiqa.
This role will be the go-to person who is constantly scrolling through feeds, always on top of the news on what’s trending and competition, know how to meander through language and speak to our audience in a way that relates to them best.
This role is also responsible for the success of product TiqTribe Community to talk with our target audience, creating spaces and building relationships from which will benefit digital sales. This role will set us apart from hard selling but a caring brand through moderate forums, social platforms and chat groups to interact with the community and increase positive engagement.
- Set the content direction and lead Content Producer to deliver high-quality, engaging content related to insurance and lifestyle for both social media and blog articles.
- Implement and manage social media listening and analytics tools.
- Develop strategies to engage TiqTribe community users in timely manner to improve community engagement and stickiness
- Drive and manage improvement areas for the digital community platform design and functionalities.
- Increase engagement ratio and establish community’s insights.
- Increase sales conversions from the digital community.
- Identify partners, KOLs, retail merchants and media owners to share lifestyle perks with target audience to drive engagement and brand awareness.
- potential content partnerships to increase reach of existing content or to co-create content
- and implement customer activation to engage customers through offline events, online surveys and festive gifting sessions.
Qualifications
- Minimum of 4 years of experience in community or content management
- Proven track record of at least 4 years in social media marketing, with demonstrated success in driving audience growth, engagement, and revenue impact.
- Strong written and verbal communication skills and familiarity with major social media channels and its tools, including but not limiting to Meta, Tik Tok, LinkedIn, Youtube
- Ability to create impactful social media and customer engagement campaigns
- Strong communication, interpersonal and leadership skills and ability to build relationships with influencers/KOLs and stakeholders
- Excellent problem-solving and conflict resolution skills, with strong analytical skills to transform data into actionable insights
- Experience in event management and marketing campaigns
- Be meticulous, able to handle multiple tasks efficiently and in an organized way. Able to handle tight deadlines and fast-paced environments
- Knowledge and experience with insurance is a plus
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
