The Marketing Digital Engagement Data Specialist supports the execution of digital campaigns in key segments across the Asia Pacific region. This is a role in a dynamic work team driving business performance and customer engagement initiatives through differentiated marketing tactics. S/he is responsible for the execution of digital programmes, management of budgets, as well as data analyses and insights which contribute to evaluation and refinement of digital programmes. S/he also provides project management support by managing key program execution components including customer segmentation, coordination of tasks with agencies, cross functional teams and/or vendors etc.
Job Responsibilities:
- Lead implementation plans for successful execution of relationship marketing activities for countries in Asia through coordination with key stakeholders and management of internal data
- Support digital programme design and forecasting work based on various business goals and across different communication channels with focus on digital platforms
- Manage budgets, ensuring timely submission of purchase orders and chargebacks with regional stakeholders
- Maintain a database of customer information that includes profiling data (i.e. segment, shipping trends etc) and performance of digital engagement activities
- Report and monitor performance of campaigns, through UPS data systems and develop a model approach towards measuring the results of marketing initiatives, routinely offer insights regarding any variance from expected performance or for future enhancements
- Generate related reports/analysis and presentations to management for consideration/review/approval
Job Requirements:
- Possess a Diploma or Bachelor's Degree in business studies, Marketing, Statistics, Finance or Strategy disciplines
- Three years working experience in similar job capacity preferred
- Proficient in Microsoft Excel and Access, e.g. Pivot table, V-lookup
- Familiar with data visualization tool i.e. PowerBI
- Fast learner, proactive team player and ability to work in a fast pace environment
- Proficient in database knowledge with strong data mining skill
- Strong organizational and problem solving skill
- Fluent in English (reading, writing and spoken). Proficiency in Mandarin is a plus to faciliate with China-based partners.
