As a trusted partner of choice to some of the most respected businesses across the industry spectrum, Edelman offers unparalleled holistic career growth in a dynamic work environment.
At Edelman, our deep-rooted digital expertise straddles across key practices: Corporate, Brand, Health, FinComs, F&B, Technology, and Impact/ESG, making digital solutions an engine of business growth.
As the digital practice lead, you’ll play a critical role in building and growing our digital solutions competence, competitiveness, and market reputation. The role mandates you to be an innovative business thinker and a subject matter expert driven by an entrepreneurial approach to driving business operations and partnering with senior clients to solve business challenges. The role reports to the APAC Vice Chair for Digital and Solutions.
Aside from driving the PNL for the digital practice in our top APAC clients, you’ll be expected to collaborate with other digital and practice leads in organically growing our share of business with conventional clients for digital, social, content, or data solutions. The candidate will also support the APAC Vice Chair with digital operations and knowledge management for our regional digital teams.
Job Responsibilities:
- Grow business profitably based on customer needs and market insights.
- Serve as senior digital client counsellor and relationship manager.
- Oversee and align operations to ensure we consistently deliver results that our clients value.
- Be an active and respected member of management, driving the growth and goals of the company.
- Identify, pursue, and win business with new and existing clients.
- Identify digital trends and their implications and apply them as part of business growth drivers, whether through updating existing offerings or selling a new one to top clients.
- Vision to train a team of curious digital experts in their discipline and how it can bring value to clients.
- Amazing writing and presentation skills.
- Mentor, coach, and support team members, ensuring constant development of their skills.
- Consistently hold self and staff accountable for behaviour and performance.
- Exceptional at building presentations for clients and new business opportunities.
- Contribute to business growth by introducing clients to new capabilities, building a network of industry contacts, and participating in relevant professional organisations.
- Maintain relationships with senior-level client contacts and internal contacts.
- Partner with colleagues and teams across practices and sectors for the benefit of Edelman clients.
- Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals.
- Understand the vision of Edelman and the Digital group, and their role in achieving it.
- Act as a positive role model for effective teamwork and facilitate the operation of the team they are part of.
- Provide strategic counsel, guidance, and leadership to staff, supervising several staff members and ensuring the team's success by managing work quality and productivity levels.
Job Requirements:
- 8-10 years of deep digital, social media, and content experience. Marketing and advertising background is a plus.
- Account Planning experience and the latest and most innovative methods for obtaining customer insights and creating relevant, inspiring brands.
- A demonstrated track record of developing and executing digital transformation, social media, and paid performance.
- Expertise and knowledge of APAC digital ecosystem and audience behaviours.
- A forward-thinking in the digital space who knows how to demonstrate the value of digital to our clients as well as internal stakeholders.
- Experience analysing brand equity in the context of trends and consumer motivations to define the most compelling opportunities for brands.
- Track record of developing and executing profitable campaigns that meet client objectives.
- Strong leadership qualities, including superb people management skills.
- Ability to attract, motivate, empower, coach, and retain staff.
- Demonstrated staff management experience with strong leadership skills reflecting the ability to hire, motivate, develop, and lead.
- A strong track record in business development and a tireless desire to win.
- An understanding of the creative process and experience with creative concepts.
- An ability to thrive in a fluid and entrepreneurial environment.
