- Lead the creation and implementation of comprehensive brand and product marketing strategies, ensuring they align with business goals and optimize revenue and engagement across the customer journey.
- Drive the social content strategy across all platforms, with a focus on enhancing awareness, conversion rates, and engagement.
- Conceptualize, plan, and storyboard short video content to support marketing objectives effectively.
- Host and manage live streams on social media platforms for product launches and online sales, engaging directly with the audience.
- Support the establishment and management of partnerships with Key Opinion Leaders (KOLs), content creators, media outlets, other brands, and stakeholders from inception to completion.
- Initiate and oversee paid advertising campaigns across social media channels to enhance online visibility and achieve targeted outcomes.
- Collaborate closely with the eCommerce and trade marketing teams to develop and execute brand campaigns and product launches.
- Craft compelling and concise copy for various platforms, including social media, blog posts (for SEO purposes), and newsletters.
- Generate monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
- Stay updated on industry trends and advancements to ensure our content remains current, relevant, and innovative on social media.
- Perform other assigned tasks as needed.
We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
Wecruit Pte Ltd
EA License No. 20C0270
