Regional Digital Marketing Assistant Manager – Loyalty Lead
Samsung Asia Pte Ltd
This role sits in the Digital Marketing team and would be reporting to the Head of Digital Strategy to lead the loyalty work stream. As a Loyalty Marketing Assistant Manager, you will be in charge of developing a detailed marketing roadmap to encourage brand engagement via various programs, campaigns, and similar initiatives that boost customer retention via our app and platforms. Additional responsibilities include market research and audience segmentation, monitoring the results of ongoing loyalty campaigns, drawing actionable insights from performance reports, and implementing best practices in future marketing initiatives.
Strategic Planning & Analysis (35%)
- Plan, design, and oversee the implementation of an overarching brand loyalty strategy to increase customer engagement, boost retention, and maximize sales
- Collaborate with cross-functional teams to ensure cohesive integration of marketing efforts with business objectives and sales programmes.
- Brainstorm effective loyalty campaigns, promotional initiatives, and accompanying marketing communication
- Perform in-depth target audience research and execute data-driven customer segmentation to ensure our loyalty programs are customized according to each audience segment
- Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing and advertising efforts
Editorial and Publishing (40% )
- Responsible for the development of marketing briefs, creative monthly calendar, creative development/review and content publishing.
- Oversee the execution of all loyalty marketing plans by managing the project calendar and updating the overall campaign and promotional direction
- Design, implement and optimize user acquisition campaigns across various digital channels (social media, search, display, etc.). Utilize data analytics to identify and target key audience segments for effective outreach.
- Develop targeted campaigns to promote the new loyalty/rewards program and platform. Implement strategies to encourage user participation and loyalty program adoption.
- Collaborate with internal stakeholders to support successful global and regional campaign execution
- Articulate campaign objectives and direction to influence stakeholders successfully towards adoption and implementation
Business Reporting and Budget Management ( 25% )
- Prepare strategic business and management reporting decks
- Manage and collaborate with Product Management / Sales teams to generate budget and offers for promotional initiatives
- Strict management of team budget and maintain strong vendor relationships.
- Ensure compliance with Samsung finance processes and timelines.
He/ she should:
- A Bachelor's degree is required; an MBA or Master’s degree is a plus
- Have experience in loyalty marketing and data-driven marketing industry and function
- 5-7 years of experience with marketing, brand management, campaign and content development, preferably within electronics / travel / hospitality / finance or CPG sector
- Knowledge of marketing app platforms and loyalty programmes
- Understanding of digital marketing channels for demand generation and user acquisition
- Strong customer focus – i.e. ability to place our customers at the heart of our thinking process and make data and insight led decision and recommendations
- Proven project management experience; presentation and communication capabilities to deal with a broad set of stakeholders, ability to tell compelling stories and align people behind plans
- Demonstrated critical thinking, information analysis, and decision-making skills
- Strong oral and written communication skills
- Proven capacity for productive collaboration with peers and management
- Be independent, at ease with ambiguity, resilient, self-driven individual with highly responsible nature.
- Ability to work with speed and navigate complex multi-cultural matrix environments with many partners and stakeholders.
- Prior regional experience and in-market experience, managing a central creative publishing center is a plus
- Ability to travel regionally (~25%) and at short notice
