● be the interface between sales and engineering. Translate customer requirements to product specifications and distinguish such requirements between short term and long-term developments
● be responsible for product marketing, from definition to delivery of products to customers with the right support collaterals.
● develop business plans for such products.
● lead the NPI process throughout the organization
● develop partnerships with component suppliers that complement our products ● be responsible for the development of turnkey solutions and reference designs with such partners.
● drive revenue by increasing sales through marketing activities
● develop the structure of the business’s marketing department
● negotiate advertising contacts and manage the digital marketing campaigns
● plan, direct and coordinate marketing budgets in accordance with organizational goals
● undertake market research studies and analyze the results in order to better understand the market and customer tastes
● use research to identify likely customers for a product or service and then develop a pricing